Category: General

The availability of digital media such as satellite and mobile phones, the digital television and most importantly the internet, as a means for communication makes Internet Marketing (IM) very different from the Conventional Marketing. McDonald and Wilson (1999) elaborately highlighted the key difference between traditional media and new media. With particular emphasises on IM the…

Entrepreneurs are the people who have the courage to take the risks and make important engagements to get a new or an existing business going, where as a woman entrepreneur is someone who is willing to pass all the hurdles of economic uncertainity and society to create something new. Entrepreneurship is a global phenomenon that…

Attachment can be defined as the strong preference of a person to be in close proximity to another specific person and to feel comfortable when close to the person and distressed when separated from the person (Watson, M. W.). It is a psychological and biological event that provides us with the ability to connect with…

Perception refers to the way we perceive our environment by organising, identifying and interpreting sensory information in order to make an appropriate action, so as to understand the environment. Perception thus involves, creating an experience of the world around us, so as to survive and interact with it. Process of Perception The process of perception…

One, holy, catholic, apostolic…the four marks of the Catholic Church; a deacon’s ministry involves all four. I chose the fourth mark of the Church to identify my pastoral ministry because the Church was brought into being by the apostles on the basis of the Person, teaching and deeds of Jesus Christ. The apostolicity of the…

For the purpose of this report of ‘Strategic Planning’ for the Ed-excel Level 7 Extended Diploma in Strategic Management & Leadership I have selected Unilever United Arab Emirates Ltd. The company had a turnover of Rs. 23.3 bn  (Euro 309 mn) in 2008, and enjoys a leading position in most of its core Home and Personal Care…

This essay discusses the ways of how the branch manager of a high profile supermarket retail branch has to conduct an analysis of the retail branch operations, namely service quality in order to identify the factors that make the operations of the branch effective and efficient and to re-establish the status of the branch as…

Social work practice can be seen as a very complex process as it seeks to promote social change, social justice, equality, anti-discriminatory and anti-oppressive practices and also social inclusion. It is therefore significant that as social workers, we reflect and evaluate our practice in order that the values we stand for are promoted and adhered…

“Collaboration is a interprofessional process of communication and decision making that enables shared knowledge and skills in health care providers to synergistically influence the ways service user/patient care and the broader community health services are provided” (Way et al, 2002). The development of collaborative working will necessarily entail close interprofessional working” (Wilson et al., 2008)….

The story of the Indian Railways (IR) is truly a “Turnaround”. After almost being declared bankrupt in 2001 according to the Expert Group, the Indian Railways is today, “India’s second largest profit making Public Sector Undertaking, only next to ONGC” (Raghuram, 2007). The Indian Railways in considered to be the country’s “prime mover”, and boasts…