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1.1 INTRODUCTION EU-ECOWAS relations did not commence until 1975 due to the fact that ECOWAS only came into existence on May 28th 1975 with the signing of Treaty of Lagos by its member states (ECOWAS, 2010). However, prior to ECOWAS’ formation in 1975, some of its member states, particularly the Francophone countries such as Benin,…

To this day, many historians still believe that the Treaty of Versailles was a failure and a primary cause of World War II. The Paris Peace Conference focused on creating the treaty with the defeated German empire. However, many Europeans were angry that the Germans caused the First World War, and Britain and France attempted…

Ancient Egypt was one of the oldest cultures that ever existed. It was around 5000 years ago! This land flourished because of the Nile River. Its annual inundation created fertile lands that supported life. The Ancient Egyptian worshipped many gods like Re, (the sun god) Isis, Seth, and Horus. Ancient Egyptians had a supreme and…

Project aims to build an online bookstore website with effective customer profiling system. In this bookstore customer will be able to purchase books online that interested in customer profiling helps to understand and make suggestions to customer according to their mental and professional interests. Our project basically consists of two parts where the first part…

Job satisfaction involves an individual being contented with his/her job. People are said to be satisfied with their job if they are happy. A company can make the employees satisfied through job enlargement, rotation and enrichment. Various theories have supported job satisfaction saying that, it also improves job performance. Job satisfaction is influenced by various…

The report includes a detailed description of the company and highlights the achievements and strategic decisions that the corporate has undertaken since its establishment in 1993. Furthermore the report will carry on a detailed Macro environment analysis to evaluate the external factors which may affect the company currently or in the future. After analyzing the…

Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party…

Today, the Internet appears to be a powerful weapon, especially for businesses in the area of promotion. This process of operation of Internet marketing is through the promotion and sales of company products using the Internet as the main instrument. The internet marketing offer many benefits for the art of sales marketing and media to a…

In this report we have discussed briefly about the different strategies in marketing that are being adopted by TESCO for their sales across the global market. In the following report we have analyzed the four key aspects of marketing such as company orientation, competitive advantage, marketing mix and SWOT analysis. The segments of B2B and…

Branding strategies are the long-term marketing support for a brand. It is the characteristics that targets on consumers. It is about sending brand messages to consumers so that they are aware on what a company is selling. Moreover it practice of creating name, symbol or design that identifies and differentiates a product from other products….